TOURISM ORGANIZATION (CTO) HAS RELEASED COMPLETE 2013 VISITOR ARRIVAL DATA FOR MOST CARIBBEAN DESTINATIONS. BRIAN SAMUEL LOOKS AT WINNERS AND LOSERS
For us number-crunchers, the performance of the tourism industry is measured by several widely accepted indicators: stay-over visitor arrivals, cruise ship arrivals, average length of stay; occupancy and room rates, average spend and visitor satisfaction – to name but a few. The only reliable data we have for 2013 so far has just been published by the Caribbean Tourism Organization (CTO) – visitor arrivals. For analysts of the Caribbean tourism industry, the CTO's annual Visitor Arrival Statistics are an invaluable source of hard data on the performance of the Region as a whole, and its constituent parts.