PURE GRENADA LAUNCHES NEW DIGITAL CAMPAIGN
Written by GTA on March 1, 2018
#FollowGrenada, Share and Win Big
#FollowGrenada is the newest digital campaign from the Grenada Tourism Authority (GTA). Launched on Thursday March 1, 2018 at the GTA Headquarters, the two-month local advocacy campaign invites locals, St. George’s University students and alumni as well as the diaspora to share with the world their experiences of Pure Grenada and become ambassadors for the brand.
Using the hashtag #FollowGrenada, participants are encouraged to post captivating pictures or experiential videos of their adventures in Grenada, Carriacou and Petite Martinique on the platforms Facebook, Twitter and Instagram. Introducing the digital campaign, GTA Product Development Manager Kirl Hoschtialek said, “We are all part of Team Grenada and what better way to market Pure Grenada, Spice of the Caribbean than through the people who experience it everyday.”
The campaign runs from March 1–April 30. To enter to win, post on social media or visit www.puregrenada.com/followgrenada for more information on terms and conditions.
Speaking of the competition’s fabulous prizes, GTA Communications Officer Ria Murray said, “The person receiving the most likes for a single photo or video across all platforms will nab a grand two-night stay for a couple at the luxury Sandals La Source Resort. The person posting the best photo will be awarded EC 2000 dollars.” The best photo will be determined by a panel of photographers.
Photos and videos should be the original work of the persons entering the competition. The closing date for entries is April 30, 2018 and winners will be announced by May 11, 2018.
During a special moment at the launch, Meaningful Television (MTV) reporter Tonnia St.Louis Lawrence walked away with a Pure Grenada prize package for having the best selfie among entries by media workers in attendance.