ST DAVID’S RESIDENT WINS MOST “LIKED” PICTURE OF HOPE ESTATE
Written by Magali Bongrand on December 23, 2017
Following an exciting two weeks on the Hope Estate Facebook page, the winner of the Most “Liked” picture competition was announced on 17th December on social media and followed by prize-giving on Friday 22nd December.
Andrew Richards of St David’s entered the competition with 3 dramatic aerial photographs of the Estate taken with his drone. During the prize-giving event, Andrew explained that he found out about the competition by chance while unfolding a newspaper around a pack of ice-cream his mother brought him: “I thought she was sending me subliminal messages!” he said jokingly.
A professional photographer and social media marketer, he goes under the name of Tok’ra Neocell on Facebook. When asked what inspired him to focus his drone over Hope City rather than other areas of the Estate, Andrew told us: “I knew the purpose of the competition was to select the picture for the next marketing campaign so my professional instinct kicked in: I wanted to show the extent of the infrastructure and road network that has been developed by Hope City Ltd.”.
Andrew’s picture got 103 likes over a very short period of time as he entered the competition towards its closing date. He reported to have used his knowledge of social media marketing to harvest as many “Likes” as possible making sure that viewers will like the picture on the Hope Estate page itself, as the competition rules required. He was pleased with the EC$ 500 prize and said that now his children will get all the items on Santa’s list!
Christian Henry, Managing Director of Hope Development Company Ltd. thanked Andrew for his efforts and wonderful photographs of the Estate: “I thank all the participants who have posted beautiful pictures of Hope Estate on our page, providing an insight on the multifaceted beauty of the area. I am particularly fond of Andrew’s wining picture as it shows how Hope City became such a vibrant community over the past few years, boasting over 50 houses and extensive road and infrastructure network laid out.”
Hope Estate is located in St Andrews, 10mn south of Grenville. It is most known as the home of Hope City, a thriving, exclusive residential development as well as Hope Beach, one of the longest beaches in Grenada. The Estate also boasts another four beaches: Goualasse, Petite Goualasse, Babounot and La Pointe.
The property, which historically was a plantation, comprises both residential and agricultural sub-divisions, including a 30-acres sugar-cane nursery managed by CaneCo. On the residential side, Hope City has seen a dramatic expansion over the past five years with a number of new houses built; and the opening of its fourth phase of residential lots on a scenic hill overlooking Hope Beach on one side and La Pointe Beach with the Grenadines in the background on the other side.